WOrk EXperience
3+
Years
25+
Tools
Advanced
Skill Level
Professional
Soft skills
IF WE AREN'T A MATCH, CAN YOU RECOMMEND?
My Journey in Digital Marketing
My career in digital marketing has been an exciting and rewarding journey, shaped by a strong passion for strategic marketing, data-driven decision-making, and content creation. Over the years, I have worked across diverse industries, from architecture and market intelligence to e-commerce and beauty, helping brands enhance their digital presence and generate high-quality leads.
With expertise in performance marketing, SEO, content strategy, and social media management, I have led successful marketing campaigns that delivered measurable results. Whether it’s optimizing paid ad campaigns, executing organic growth strategies, or crafting high-impact content, I thrive on using data and creativity to drive business success.
In my current and past roles, I have overseen end-to-end marketing strategies, leveraging industry tools such as Google Ads, Meta Ads, SEMrush, HubSpot, and Mailchimp. My approach focuses on building high-converting campaigns, engaging brand storytelling, and leveraging analytics for optimization.
I believe that a great marketing strategy is a blend of creativity, innovation, and technical execution. My goal is to help brands connect with their audiences, optimize their marketing efforts, and achieve sustainable business growth. Below is a detailed look at my professional experience and key contributions.
what i aspire to do?
- Create campaigns so buzzworthy that people can’t help but share, tag, and meme them into virality
- Hit the right audience at the perfect moment, making them think, "Wow, this brand really gets me!"
- Decode the marketing maze with seamless insights that show exactly what’s working and what’s just burning budget
- Build a brand so beloved that people don’t just buy—they brag about it to their friends!
what i am looking for?
I’m looking to collaborate with major brands and top agencies to craft innovative, data-driven marketing strategies. With expertise in media planning, digital advertising, and creative strategy, I aim to drive impactful campaigns that enhance brand visibility, engagement, and growth.
Career trajectory
- Conceptualized content strategy targeting key audience segments
Implemented end-to-end social media strategy for multiple channels, receiving 233% increase in engagement rate. - Conceptualized targeted LinkedIn ad campaigns for the US audience.
- Led Organic lead generation campaign with a 90% success rate, got up to 32 leads/prospects in first 15 days
- Handled blog management on different distribution channels
- Authored over 200 content pieces to drive website traffic, resulting in 5000+ sessions.
- Amplified website traffic by up to 20x within 5 months, achieving up to 20% increase.
- Secured features on reputable platforms like Swiss Cognitive and Energy Central for content.
- Generated 20+ Marketing Qualified Leads (MQLs) valued at $60k+ through social media, with zero cost per MQL.
- Crafted and distributed 120+ press releases on Industry Today and PR Newswire.
- Conceptualized and executed targeted LinkedIn ad campaigns for the US audience.
- Developed and distributed 30+ LinkedIn newsletters, doubling profile visits and subscriber base. ∙
- Directed end-to-end social media strategy, from ideation and content creation to execution and analytics.
- Created a full dynamic website for an e-commerce brand, enhancing user experience and functionality.
- Crafted SEO-optimized content on demand to improve search engine visibility and drive organic traffic.
- Devised Meta Ads strategies, resulting in the acquisition of over 40 leads at a CPL of Rs 15 and achieving a 5X ROI.
- Executed Google Ads campaigns- search and display, to expand brand reach and drive conversions.
- Orchestrated Email Marketing campaigns using MailChimp, fostering customer engagement and retention.
- Mastered business tools including Hubspot, Jeera, ClickUp, and MS Office, streamlining project management.
- Spearheaded affiliate marketing initiatives for a beauty/fashion-focused website, expanding brand reach and driving sales.
- Building and maintaining relationships with key media contacts, securing press coverage, and ensuring timely and effective communication with the media
- Clearly articulating the organization’s message, vision, and goals to various stakeholders, including the media, donors, and the general public, through strong written and verbal communication skills
- Developing and implementing strategies to maintain a positive public image, addressing any negative publicity, and ensuring that the organization’s message is consistently conveyed to the public
- Responding quickly and effectively to mitigate the situation in the event of a crisis or negative publicity, including developing and implementing crisis communication strategies, managing the flow of information, and protecting the organization’s reputation.